Match had a long-running ‘love your imperfections’ campaign and wanted to activate it in tube stations across London. I conceptualised and wrote the lines, not expecting the campaign to go viral.

Tesco’s calendar of in-store events ranges from specific occasions such as Christmas and Easter right through to overarching seasonal events such as BBQ and summer. The work has included all in-store communication, activations and social.

HTC was launching their new flagship handset, the HTC One M9. The leading concept and line was provided by the ATL agency. I was then tasked to create a communication strategy, come up with activation ideas, write all supporting copy and create a video for the EMEA launch.

HTC was launching new handsets and needed a communication strategy to help activate the launches in market. I worked on the communication strategy and wrote the copy for a number of touchpoints in and out of store.

HTC was launching a never-seen-before product to the market - the HTC RE. It’s a versatile camera with no viewfinder, allowing users more time to be in the moment, rather than seeing life through a screen. I was asked to conceptualise the launch communication and create in-store and online touchpoints for the handset showing the versatility of the new camera.

A labour of love. And time. I wrote and SEO optimised the entire Palmolive UK website, including hundreds of product descriptions, a number of articles, a fragrance finder and all other pages. This was then translated into multiple EU languages for local markets. If you’d like to see more, visit Palmolive.co.uk.

Eight months in the making, I successfully launched a new startup online health food store. I wrote and SEO optimised every page including over a thousand product descriptions, a smattering of researched articles (still more to come), the the brand story. To see more, visit maiana.uk.

We were asked to create a campaign encouraging Emirates Frequent Flyers to sign up for an Emirates Skywards Credit Card via dedicated digital channels. These included banners, a landing page and DM emails.

I worked on the concept, script and shoot of the Kelloggs promo TVC, as well as the Tag creds video.

Vodafone asked us to create print ads for a handset built for rough users. The handsets, on a business contract, were targeted to those in construction industries. I conceptualised the ads and wrote all copy.

St. George sells and rents premium properties, complete will all the latest mod cons, including Sky TV. They wanted three DMs, which would be presented to renters at different stages. The first was when they came to view the property, the second when they chose to rent the property and the third when they moved in. I wrote all headlines and supporting body copy, tailored to each stage of the renting journey.

I wrote the copy for the launch brochure of the Toyota Fortuner. Here are a few pages to give a flavour of TOV and style.

Redd’s is all about sharing joy with friends. The client asked us to conceptualise a sales promotion, including headline and prizes, to increase sales of Redd’s Dry. This promotion included posters and other POS items.