A little bit of thought

I don’t just spend my time questioning why someone would put seven drops of milk back in the fridge to avoid the extra step to the bin. Although you have to admit, it defies all reason. There are some bigger questions that need to be asked. Questions about people, consumers, shoppers, the money-conscious, the spend thrifts, the luxury car drivers and absolutely everyone in between.

Why do people act in a certain way? Why do they want specific things? What do they want in an app? What truly motivates them? When are they most open to receiving messages about products?

These questions, and more, lead to my strategic approach. The answers not only provide valuable insights to drive creative and campaign success, but they fascinate me, giving me a glimpse into the human psyche.

The more we understand people, the easier it is to speak to them in a way that resonates.

This is why I think about the big questions. I ponder actions, journeys and interfaces. I wonder about motivations, then wrap all the insights up into creative concepts to meet objectives, solve problems and enhance the lives of target markets.